Month: May 2017

The Learning Curve

This post is going to be short because I am doing a lot of research and learning about the art of copywriting.  I am a great writer, that I know.  But I also know that it takes a certain finesse to do copywriting.  Writing an article for a blog, no problem.  Writing any kind of article is no problem, actually.  But there is still room for improvement on my writing.

I’m working on my first book and also want to write articles for publications and blogs.  I want to soak up all the information and experience possible to be the very best copywriter I can be.  I want to provide my clients with the best service possible.

I work as a sub-contractor for virtual assistant as her copywriter.  I help her clients with their email campaigns and such, and I am so fortunate to have the experience.  I know I am doing well when their newsletters go out with my words in their voice – I know then that I have done my best.

I can do that for you too.  Contact me to discuss what you need written and I will endeavor to give you the very best copy possible.  All you need to do is give me a chance, and I will give you the best that I have to give.

Until next time,

Elizabeth

 

Confidence is vital, but so is being true to yourself.

There is one thing that everyone needs in starting any new business or career, and that’s confidence.  Something I have to admit, I am in short supply of.  My mentor is always combating this with me because although I know I have the talent to write and be successful, I don’t feel it in my heart.  I don’t know why, I just don’t.  I’ve been told by so many recently that I am a great writer, and it’s not like I don’t believe them.   I do.  I just have some almost unshakable doubts in myself that are like demons trying to suck the life out of me.

Confidence is so vital to success.  I know there are people out there with a fraction of my talent, yet because they have the confidence to put themselves out there, they have success.  So, here I sit, trying to figure out how to overcome this deficit.  My mentor once told me that there was no way I could make a potential client’s situation worse, so get out there and offer my help.  Recently, that has been sinking in for me.  I can always make a client’s problem better; I can improve the copy or provide the service necessary to make my client’s life easier.  I know I can.

Being introverted doesn’t help the situation at all.  And I know there’s this big buzz in the business world about introvert vs. extrovert.  Frankly, I think it is a matter of perspective.  I am a quiet, rather unassuming person who doesn’t excel at marketing me or putting me out there.  But, why is that a bad thing?  I just don’t like to toot my own horn, as they say.  It’s a personal preference of mine, and has a lot to do with my Christian beliefs as well.  Being humble is what a Christian is supposed to be, and I have that in abundance.

Does being humble mean that I’m not capable of being successful?  I don’t know the answer to that because I’m trying to work that out myself.  How do I market myself in a way that coincides with my spiritual beliefs?  That is the core of my problem.  I know I am to make connections and build trust with potential clients.  I understand the whole marketing thing; I just don’t know how to apply it in a way that works for me.  I’m not the “salesy” type and I never will be.  I’m just me, and basically I have the attitude of take it or leave it.  I’m not going to hype myself up to being something I’m not.  If that puts some potential clients off then it is what it is.  I want to work with people that understand that I will give the best service and write the best copy I possibly can. The quality of what I do to me is far more important than how I present myself.  It’s that simple.  All I can do is offer my best and let the quality of my work speak for me.  That’s the essence of what my marketing style is.  Am I popular on Facebook?  Ask me if I care.  Do I have a ton of followers on Twitter?  Again, ask me if I care.  I know social media is important to building my business, but the quality of my work is tantamount to my social footprint.  And that is just the way I am.

Until next time,

Elizabeth

Re-vamping my VA biz!

I’ve been struggling with this VA biz for awhile, mostly because it was something I was not passionate about.  Recently, God has been sending me signs about my writing.  I have been told by many people over the years that I am a great writer, more so recently since I started blogging.  I had decided to step back from the VA biz until I could figure out how to make it something I would be passionate about.  Then, God in all His wonders, provided the inspiration.  I recently have been hired by another VA to be her copywriter and she suggested that I offer blog writing and copy writing as a service, to concentrate on that and let the other stuff go.  Now, she is not the first to suggest that to me; I believe my business mentor has done so, too.  But something about the timing of the other VA’s suggestion just seemed to resonate with me.  So, here I am to announce that I have re-vamped my website and services to concentrate on writing, proofreading/editing and research.  It seems to be what I excel at, so why not concentrate on it?  Anyway, I thought I would explain myself as to why the sudden change in my biz.  God-willing, I’ll be successful at creating a VA biz that I am passionate about.

Until next time,

Elizabeth

 

Marketing as an introvert.

Being a Christian introvert does not lead well to being a marketing master.  I don’t do the “salesy” thing at all.  I understand the importance of building relationships and trust with potential clients, and I strive to do that.  It just doesn’t come natural to me, not because I am untrustworthy, just the opposite actually, but because I am a very quiet person and I don’t ring my own bell as the saying goes.  I’ve been told that when it comes to potential clients that I need to remember to explain what is in it for them.  That definitely does not come natural; I simply don’t think like that and that is the rub.  I may be new to the whole VA scene; but, I am a very competent and dedicated person who would endeavor to give the very best service to my clients.  I need to work on the whole marketing thing, because, as I said, it does not come natural to me.  Below is a link to an article that I have found useful that addresses marketing as an introvert.

http://freelancetofreedomproject.com/how-to-master-self-promotion-as-an-introvert-freelancer/

Until next time,

Elizabeth

Are business/marketing plans necessary?

It’s been approximately two months since I officially started my VA business, going online and all of that.  And I feel as if I’ve been running around in circles, accomplishing nothing.  I know that is probably something I shouldn’t divulge, but it’s the truth.  So, it dawned on me that maybe it was time to get serious and actually write out a business and marketing plan for my business.  My mentor has been trying to help me to do this but I just kind of blew it off, thinking why would that be necessary for a simple, part-time home-based business.  But as I am increasingly becoming aware of, it is vitally important, at least to me, to have things written out.  The plans give you a course to take and goals written down so that you know you are on the right track.  If you need actionable steps for your business to grow then you need a business and marketing plan.  Unless you are looking for financing, they don’t have to be formal or anything, but you should have some clear objectives and areas covered.

The business plan is, in my humble opinion, broken down in three main subcategories.  As I said, I am approaching this as NOT needing financing; a plan for financing has more subcategories.  But for my business, there are three like I said.  The first is the Executive Summary where you write a couple of paragraphs explaining the overview of your business, giving you the big picture.  According to my research, this should actually be written last, after you work out the other categories.  Next, is the Company Description – this is vital.  Here is where you determine your mission statement asking three important questions: What are the needs of my clients that I’ll address?, How will I address these needs?, and What are the values/beliefs guiding my work?  Next under your heading is your SMART goals, and I’m not going into what SMART goals are in this post, if you don’t already know then google it, because, frankly, I’m still working them out for myself.  Then you need to list your company’s SWOT (Strengths, Weaknesses, Opportunities, Threats), again google this because I am also working what these are for me and how to apply them to my business.  Also include a list of services offered in a detailed way, concentrating on the advantages your services provide; hours of operation; finally, rates of services.  Additionally, you need to work out what equipment you have and will need and the legal structure of your business.

The next part of the business plan is the marketing plan, and should include industry and market analysis and defining who your niche market is.  This is my main problem, as I have written about before; I don’t know what my niche market is or have a clear idea who my ideal client is. For me personally, the marketing plan is the most important aspect for me, because that is where I am struggling.  But a good marketing plan covers your current situation in detail:  where are you, what are your strengths/weaknesses, how to deal with your competition.  Also, included are who your target audience is where you need to narrowly define and identify their issues and how your services can help alleviate their pain points.  Next, is your marketing goals; according to the experts, here is where you identify your USP (unique selling proposition). This I need to investigate more, so I again suggest you google it and figure out what yours is.  Finally, are the marketing strategies that you will use to get your business out to the correct clients, where you will be most productive?  Answering things like:  what social media platforms will I use?, what is my brand awareness?, how will I create an email list?

As I’ve already said, this is my weak point.  I don’t have all of this worked out and so my business is not as successful as I would want it to be.  So, my first priority is to get all of this worked out and written down, and then I’ll have my mentor go over it and tell me what needs work and what is right.  All, I can say is good luck, things like these plans are part of owning a business and having it be successful. Your best friend at this point is Google; there is a plethora of information for these plans on the internet and you just have to do the research and then do the work to get these plans in place and implemented.

Until next time, blessings to you all,

Elizabeth